Your shop’s website plays a key role in the success of your business. It’s an area you can market your key differentiators, generate leads and win new business. But do you even know how your website is performing?
Google Analytics for auto repair websites can help in this area. Let’s break down some key Google Analytics features and their role in measuring your shop’s website traffic and engagement.
Schedule a free demo today!
![](https://autoleap.com/wp-content/uploads/2024/01/cehck-mark-1.png)
Boost your shop sales
![](https://autoleap.com/wp-content/uploads/2024/01/cehck-mark-1.png)
Simplify shop management
![](https://autoleap.com/wp-content/uploads/2024/01/cehck-mark-1.png)
Empower your technicians
But first: what matters for website performance?
Benchmarks for website performance can vary. Important factors include:
- How users land on your website (from social media, organically, or through paid Google campaigns)Â
- The quality of traffic coming in (are they customers in your area looking for general repairs and maintenance?)
- What their journey navigating the website looks like
Google Analytics provides a goldmine of knowledge for your team to gather insights into your customers. You can’t just focus on the number of website visitors every month, right?
8 useful features of Google Analytics for your auto repair website
1. Bounce rate
You might have heard this term before. But let’s break it down anyway.
2. Unique visitors
3. Visitor journey
For example, if you notice visitors are dropping at the ‘About Us’ page, and don’t engage with the website beyond that, then go ahead and update the copy for it.Â
4. Pages per visit
![](https://autoleap.com/wp-content/uploads/2023/07/image2-min-3-2.png)
5. Time on site
6. Demographics
7. Acquisition
- Direct traffic is when your audience comes directly to your website (by adding your URL in the search bar).Â
- Referral traffic when someone found your links on another website or blog and followed them back to your auto repair shop’s website.Â
- Organic search means that your website popped up when someone made a query regarding auto shops or car repair, and then came to your website to explore.
- Paid search is all the traffic you get from your paid Google ads campaigns.Â
- Social traffic is any traffic that comes to your website from an ad campaign run on your social media channels.
8. Behavior
What’s GA4?
Consider integrating GA4 into your website analytics to take full advantage of its enhanced capabilities and propel your shop to new heights.
» Looking to transform your shop? Schedule a free demo today.
Final thoughts
FAQs
Yes, Google Analytics 4 is free. You don’t have to pay for use of GA4 properties on your auto repair shop’s account.Â