In today’s world, digital marketing is the best way to connect with customers. It is estimated that about 4.41 billion users will find themselves on social media by 2025. These figures make your social media strategy all the more important.
As of 2022, Facebook had 266 million monthly active users in the third quarter in the U.S and Canada. This sets the perfect space to engage with potential customers.
To help you get started, we have compiled eight automotive Facebook post ideas for your shop!
Getting started
Before we begin, it’s best to know how to plan your social media marketing.
Get to know your target audience
Be sure you know your target audience well. Ask yourself, what is the behavior of your customers?
When it comes to auto repair, there are some standard services you know you can highlight. However, there might be some pain points your customers have that you can target.
For instance, do you provide at home repair? This could be great for customers who find taking their car to the auto shop an ordeal or time consuming.
Maybe your audience is looking for diagnostic testing but aren’t sure which is the best place to go. You can leverage these needs into careful messaging in your social media posts.
You can also conduct your own research by using Facebook to ask questions. This will not only engage with your audience, but help you learn more about them.
Strategize your messaging
When you understand your target audience better, you will be able to plan better. For the best auto shop advertising, you can curate your messaging by:
1) Building a story – People relate to personal stories a lot. You can share the story of your auto repair shop journey. Is it a family run business? Did you start from scratch? Do your employees have interesting backgrounds?
2) Highlighting benefits – Be sure to share the kinds of benefits that customers can find at your shop. These advantages may include excellent customer care, low prices, and certified technician experience.
3) Sharing discounts and pricing – Every social media user will look for the best deals. Share these offers with your target audience whenever you can.
4) Selling convenience – Some people try to resolve their mechanical issues themselves. Show them how much more convenient it is to visit your shop instead. Use an infographic or visual to reflect this time saved.
5) Finding ways to engage with customers – Polls, questions and feedback sharing are all ways you can engage with your customers. Ask your happy customers to leave reviews on Facebook to create more buzz.
Use keywords
When you research your target audience, you will also discover the kind of searches they are conducting.
You should use those keywords in your Facebook content moving forward.
In your automotive Facebook posts, make sure you include these keywords that can help your ads/posts show up in users’ algorithm. Otherwise, all your efforts may have a minimal impact.
Create a social media tracker
Once you develop enough social content, you can create a calendar for each post. Divide your posts according to themes for each day or week. For instance, you could share a fun fact every Monday about the automotive industry.
This will also prevent confusion and assist your social media manager to post in a timely and consistent manner.
Timing is also crucial when it comes to posting. Certain users are more active at certain hours on certain days. For instance, 8:00 AM to 12:00 PM on Tuesdays and Thursdays for Facebook seems to be a good engagement time.
This will help you reach more potential customers.
Create hashtags
Be sure to find trending hashtags in the automotive industry. There might be some that help your content appear on people’s feeds.
You can do this by monitoring what hashtags other shops and automotive enthusiasts are using in their posts.
See what competitors are doing
Make sure you proactively monitor what kind of Facebook posts your competitors are posting. Analyze which of their posts seem to be performing well and which aren’t.
This is a good way to gain valuable insights that will help your shop improve its post quality.
Automotive Facebook post ideas
1) Create video content
Studies show that 54% of consumers want to see more video content from a brand or business they support. Video content is increasingly popular, such as we have seen with Instagram reels and TikTok.
For this reason, adding videos to your B2B marketing strategy could do wonders for your reach and following.
Make sure that you provide real value so you can attract ideal customers. This means going through comments on your Facebook posts or direct messaging to see if you can identify any concerns and questions that your followers may have.
Then you can create video content that directly addresses these points.
Another tactic is to post video snippets of shop events or webinars that you have held. This is another great way to engage with followers.
2) Use calls to action
Helpful content on your shop’s website should definitely be shared on your Facebook platform.
Perhaps you have published some written guides or webinars for your audience. Your automotive Facebook posts could potentially link out to these.
Curate your messaging to encourage your viewers to ‘click on the link’ or ‘register now’. This will typically involve providing a snippet of the information in the guide or actionable advice and then a link out to your site.
This will get more eyes on your content and send more traffic to your site – which is just what you need.
Doing so will not only bring them to your website, but increase your chances for more email signups and fresh leads.
You can target these email addresses as part of your email drip campaign.
3) Publish inspirational content
These days, people use social media to be inspired. This could be for DIY projects, design ideas, or innovative ideas for their businesses.
If you’re able to create content that provides inspiration for your ideal customers, it will help grow your following and build a stronger customer base.
There are different ways you can inspire your customers on social media. Perhaps you could share simple new at-home maintenance tips to improve their vehicle upkeep.
Pro tip: We have noticed a trend of deep cleaning videos for cars. These videos show a before and after of the cleaning process. Your shop’s social audience may find this type of content useful.
If your customers are car enthusiasts, you can recommend magazines or books specific to the automotive industry.
Perhaps you could also share some photography of various cars worked on at your shop.
4) Regularly share good reviews
Alongside informative content to engage your audience, it’s always important to promote your best work. Show your audience you are the best at what you do through customer testimonials.
It’s also great to share a client review from Google My Business, G2 reviews, your website or any other platform.
Highlighting your strengths in your automotive Facebook posts is key. This will help attract ideal customers who are looking for the services you provide.
5) Share valuable content
You should generally follow an 80/20 guideline. This means, 80% of your posts should include value-based content. The remaining 20% can represent promotions, events and fun your employees are having.
For auto repair shops, you can create content such as car care tips and key warning signs for repairs.
Brainstorm what type of social media content would help your customer understand their car needs a diagnostics test at your shop. Then work on creating these recurring posts.
You are basically providing your customers a quick and easy resource. Helpful content is just what they are looking for.
6) Create some positive feelings
Have some posts that might create some holiday cheer. Though it may not relate to auto care, it will help generate positive feelings with your business.
One example is creating a Christmas ‘holiday card’ post with your employees wishing everyone a Merry Christmas!
Maybe you can make a donation to a charity or pay a visit to a children’s hospital with your employees. Your social visitors will love to see the genuine difference your shop is making in the community.
7) Engagement posts
Engagement posts are a great way to get your content to trend and appear on other people’s feeds.
These posts directly engage with your customers. You could ask them to like, share and follow your page for a small gift basket or a free car diagnostic test.
Maybe you can ask them what are some of the pressing questions they have about their vehicles. The more comments made, the more time your post is found on Facebook feeds.
Fun questions and trivia are great ways to create fun engagement posts!
8) Community posts
Do you partake in community events? Maybe a sponsorship in the local parade or nearby marathon? Be sure to take a snap and post about it!
These events probably have a lot of traction and following. That increases the chances your shop will get noticed.
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Wrapping up
A strong social media presence will definitely get you ahead of the game. Use these eight automotive Facebook post ideas to elevate your shop’s social media presence.
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