As a shop owner, you focus a lot on attracting new customers. But what is the best way to win their business? Automotive repair coupons are one smart solution!
We know auto repair shop coupons will most certainly help you increase profits. But what are some of the other advantages of offering coupons for auto repair?Â
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Advantages of automotive repair coupons
1. Coupons help you increase business
Automotive repair coupons help you attract new customers to the shop and retain existing ones. These discounts and special deals can incentivize local drivers to choose your shop over other repair businesses in the area.Â
2. Coupons build customer loyalty
With coupons for auto repair, you can strengthen customer relationships and increase loyalty. Couple this coupon with the best service, and your customers will leave satisfied. And what will happen next? They are more likely to return to a shop that earns their trust.Â
3. Coupons help you market your shop
When you offer coupons for auto repair, you leverage a cost-effective way to market and advertise your shop. You can distribute these on many channels, such as social media, email marketing, and print ads in your local newspaper or magazine.Â
The overarching goal is to reach as many people as possible. You increase brand awareness and attract new customers to the shop. A win-win situation!Â
By offering auto repair shop coupons, your business can become the most popular stop for repair customers. A customer might even choose you over a local competitor because you have a more lucrative coupon offer.Â
But how would you go about creating that automotive repair coupon? Let’s outline seven simple steps to create coupons for your auto repair shop.Â
7 steps to create coupons for auto repair service
Step 1: Set a goal
Do you have a target revenue that you want to attain that will help you achieve your profit? Start with that goal in mind.Â
Step 2: Define your target audience
A couple of questions you need to answer to identify your target audience:Â
- Who are you trying to reach with your coupons? Will they be existing customers or new ones?
- Do you know the demographics of your audience?
These will help you better design your coupons. For instance, if you’re making a coupon for an existing customer, you might want to offer a discount on maintenance services. Examples include a tire rotation or oil change.Â
On the other hand, if you’re targeting new customers, you can offer a discount on more expensive services such as engine repairs. Those significant savings help get them in the door!
Step 3: Outline your average repair order
You need a clear understanding of much a potential customer will spend using your coupons. Of course, there is no clear way of predicting repair orders, but you can project based on previous numbers. Use data from previous orders to make an accurate assessment .Â
Step 4: Determine your offer
Once you know who the coupon is for and the average repair order, it’s time to determine your offer.Â
It’s good to provide a unique discount or offer that sets you apart and gives you that edge over your competitors. Will it be some percentage off the total bill or a dollar amount? Or are services offered for free when you repair something else?Â
Before making this decision, study your customers and their past behaviors. Then segment existing customers and new customers to create different coupons for both.Â
Important: Determining your offer starts by estimating the cost of the offer too. Align this with your first goal – reaching a certain revenue to attain a certain profit.Â
Step 5: Design your coupon
Your coupon should feature modern designs and cover all the essential information. This is true regardless of format, whether you’re promoting it on social media or sending it out in emails. The same premise applies to direct mail, print ads, and even SMS/WhatsApp business promotions.Â
Here’s a checklist of all the things that need it needs to cover:Â
- Details of the coupon, the offer, and its validityÂ
- Any restrictions, limitations, or terms and conditions that are applicableÂ
- Instructions on how to redeem it (online, in-person, or over the phone)
Designing the coupon also means it needs to be visually appealing and easy to read. Use colors based on your brand guidelines. Make sure the visual stands out.Â
Step 6: Promote your coupon
If you’re not talking about it, who will know about it? Promoting your coupon is the most important step. As discussed, use every available channel and leave no stone unturned.Â
This applies to using social media platforms, creating an email marketing campaign, sending out direct mail coupons, and printing newspaper ads. Go big in your promotional strategy!
Step 7: Track all orders
The last step would be to track all the coupons redeemed. Will you use a spreadsheet to track orders? Or will it integrate into your system?Â
You should track each order back to their advertising mediums. It’s important to analyze your return on investment.Â
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Closing thoughts
Ultimately, your objective is to get new customers, retain old customers and increase customer loyalty. Adding automotive repair coupons is a great way to get started.Â
Just a friendly reminder: you can give as many coupons as you like, but if the service is subpar, you won’t see results.Â
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