Introduction
The automotive industry, a bustling arena of innovation and competition, showcases the prowess of global giants vying for the top spot. In the ever-thriving world of vehicular innovation, understanding the pulse of the automotive giants isn’t just a fascination; it’s a strategic necessity.
We’re diving into the Top 10 Largest Car Manufacturers by brand value. Let’s get started!
The Lowdown on Brand Value
Qualtrics defines “brand value” as the monetary worth of your brand if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right.
Methodology: Unveiling the Numbers Behind the Curtain
Now, let’s pull back the curtain and reveal the behind-the-scenes magic – our methodology for ranking the Top 10 Largest Car Manufacturers by Brand Value. We’re not just throwing darts; we’ve got a roadmap.
Metrics: Defining the Measures of Success
What is ACSI?
Amercian Customer Satisfaction Index is a national indicator that measures and analyzes customer satisfaction.
Imagine the American Customer Satisfaction Index (ACSI) as your shop’s trusty gauge for your customers’ happiness. It’s like the dashboard in your car that tells you how smoothly things are running.
For the past 25 years, this index has kept tabs on customer satisfaction nationwide. It’s a powerful tool that measures and analyzes how customers are with the services they receive.
So, just like you’d check your equipment to ensure your shop’s performance is top-notch, keeping an eye on the ACSI can help you understand how well you’re meeting your customer’s needs and keep your business running smoothly.
What is SSI?
The Sales Satisfaction Index (SSI) provides a comprehensive analysis of the new-vehicle purchase experience from the customer’s perspective.
Picture the Sales Satisfaction Index (SSI) as your shop’s secret recipe for creating a great customer experience when selling new vehicles. It’s like having a playbook that shows you exactly what your customers want and need when they’re shopping for a new car.
By peeking into the SSI score, you’ll get insider tips on how to make your customers feel like VIPs during the whole car-buying journey. It’s like having a backstage pass to understand what makes your customers tick and how you can improve their experience with your shop!
Top 10 Car Manufacturers by Brand Value
1. Tesla
Financial Powerplay
In the recent Brand Finance survey, Tesla, the trailblazing electric car pioneer, zoomed into the pole position, snatching the title of the world’s most valuable automotive brand.
Tesla Brand Value Hitting a Staggering $66.2 billion in 2024
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Hold onto your seats because according to the brand valuation consultancy, Elon Musk’s brainchild saw its brand value surge by a whopping 44%, hitting a staggering $66.2 billion (approximately R1.2 trillion).
This isn’t just a pit stop; it’s a full-speed acceleration into brand value supremacy, proving that the future of automobiles might just be electric – and Tesla is leading the charge.
Market Capitalization
As of March 2024, Tesla has a market cap of $512.29 Billion. This makes Tesla the world’s 9th most valuable company by market cap, according to the data.
A market capitalization, commonly called a market cap, is the total market value of a publicly traded company’s outstanding shares and is commonly used to measure how much a company is worth.
Market Capitalization of Car Manufacturers in 2024
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Revenue
Tesla’s Revenue in 2023
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Earning
According to Tesla’s latest financial report, the company’s current earnings are $10.12 B.
Earning History for Tesla’s from 2019 to 2023
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Customer Sentiment & Brand Loyalty
Tesla has earned a reputation for boasting one of the most devoted customer bases across all industries
Ever wondered how Tesla fares in customer satisfaction? Well, they've hit a solid 83 on the ACSI Score Index. That's a pretty impressive rating, showing that Tesla owners are a happy bunch!
According to analysts at Citi, Tesla is leading the pack when it comes to brand loyalty in the car industry. With a loyalty rating of 67%, Tesla is way ahead of the industry average of 46%. Talk about having a devoted fan base!
According to most recent estimates, Tesla has a Net Promoter Score of 97. That means that the overwhelming majority of the company’s customers are promoters, while less than 2% are passives and detractors respectively.
Is Tesla's NPS Score Seen as Good?
Absolutely! Tesla’s NPS score is pretty awesome. It might even be one of the best NPS scores among big brands globally. According to Bain & Company, the organization that came up with the NPS Score, anything above 50 is great, and anything above 80 is just amazing.
Tesla Brand Loyalty: What Factors are Driving Tesla’s NPS Score?
But first, what is brand loyalty? As per the definition of cleantechnica, brand loyalty refers to a consumer’s likelihood to purchase their next vehicle from the same company rather than switching brands.
Now let’s dig into the factors that make Tesla rank so high in popularity and brand loyalty.
An Excellent Product
Teslas are all-electric, meaning they don’t require gasoline and produce zero emissions from the vehicle. This is a major selling point for those who are environmentally conscious and want to reduce their carbon footprint. Additionally, electric vehicles tend to be quieter and smoother to drive than traditional gasoline-powered cars.
Technology & Innovation
Many tech enthusiasts love Teslas because they come with cutting-edge tech features that are unique to this type of car. Here are some of the tech features that differentiate Teslas from regular cars.
- Autopilot: Tesla’s autopilot driver-assist system comes with a wide range of features that allow for a more peaceful highway commute.
- Sentry Mode: This is an innovative anti-theft system that allows you to monitor the environment around your Tesla vehicle when it’s parked and locked. This feature uses built-in cameras that record activities around your vehicle when a proximity alert is triggered.
- Free Over-The-Air Updates: Teslas receive over-the-air software updates that enable car owners to update various car functions.
Responding to Customer Feedback
Customer feedback helps to drive Tesla’s product development – and Elon Musk is incredibly clear about this. It’s said that Tesla makes around 20 engineering changes to its Model S every week, based on feedback on driving experiences or data insights into car use. This allows the company to continually deliver to customers exactly what they want.
Personalized Buying Experience
Interactions with the Tesla brand are highly personalized – at every customer touchpoint.
For example, once you place an order, you have a week to modify it before the Tesla factory begins work. Then the car will be delivered to you, wherever you are, or you can pick it up at the factory and get a free tour of the site. It’s something pretty unique in the automotive industry.
Global Presence
Founded in 2003 and headquartered in California, Tesla ranked as the most valuable automotive brand worldwide as of June 2023. The company has manufacturing facilities in the US, Germany, and China and has operations across the Asia Pacific and Europe.
Fast forward, and Tesla’s not just cruising; it’s on a full-speed adventure. They went public in 2010 (that’s $TSLA for you stock-watchers) and dropped the Model S in 2012, getting thumbs-up all around.
But there was this lingering doubt: Electric cars in a world hooked on fossil fuels? Where would you buy them, plug them in, and get them fixed? Sounds like a disaster plan, right?
Well, enter Musk and his crew with a game plan: cover the world with charging stations, service centers, and more. And guess what? They might’ve nailed it.
Let’s talk Tesla numbers! Brace yourselves, because as of now, there are nearly 14,000 Tesla chargers scattered across the globe. Yeah, they’ve been on a serious power-up spree!
And that’s not all. Picture this: 438 Tesla Motors Stores worldwide. That’s like having Tesla showrooms on every corner – they’re making sure you can’t miss them.
Plus, there are almost 100 service centers ready to fix up those sleek electric rides. Moreover, Tesla has rolled out even more Service Centers internationally. It’s like they’re setting up pit stops everywhere, making sure your Tesla journey is smooth from start to finish.
2. Toyota
Financial Powerplay
Rev your engines, auto repair enthusiasts, because we’ve got the scoop on Toyota, the powerhouse in the automotive realm!
First up on the podium is brand value. According to the wizards at Interbrand’s Best Global Brands 2023 survey, Toyota is holding strong as the world’s second most valuable automotive brand. They’ve got some serious bragging rights with a brand value of $64.5 billion, revving up by a cool 8% since 2022. Talk about staying in the fast lane!
Toyota at Position 2 for Most Valuable Automotive Brand in 2024
$64.5 billion
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Market Capitalization
Now, let’s pop the hood and check out the Market Capitalization. As of March 2024, Toyota isn’t just a big player in the car game; they’re the 36th most valuable company globally with a market cap of $319.07 billion. Yeah, you heard that right – they’re not just cruising; they’re climbing the ranks!
Toyota’s Market Cap in 2024
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Revenue
But here’s where the rubber meets the road – revenue. According to the latest financial reports straight from Toyota’s garage, they’re cashing in big time with a current revenue of $307.48 Billion.
Revenue history for Toyota from 2001 to 2023
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Earning
And let’s talk earnings. Toyota isn’t just making noise; they’re making serious bank. According to their latest financial reports, the current earnings are a jaw-dropping $43.03 Billion.
Earning history for Toyota from 2003 to 2023
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Customer Sentiment & Brand Loyalty
Mercedes-Benz is considered one of the most aspirational brands among larger automakers — even by luxury car buyers who prefer cars from its competitors, according to research by industry survey firm AutoPacific .
In 2023, Toyota snagged the top spot among all the automobile and light vehicle brands in the US, scoring an impressive 84 on the ACSI Index Score.
It also clinched the title of the highest-ranking automotive brand in the latest UK Customer Satisfaction Index, courtesy of the Institute of Customer Service.
But hey don’t just trust the surveys. Here are a few reviews directly from the customers
“It is everything I expected it to be and a little more. it is comfortable and easy to drive. The only drawback is the amount of technology and features is large and will take time to learn fully, but I do not raise this as a problem except for me!”
~ Yaris Driver, M Hall
“My second Rav4 Hybrid Excel which is a good indication of how impressed I was with the first. The quality of build, equipment, and comfort is excellent. The fuel economy is very good.”
What is Toyota’s NPS Score & Brand Loyalty (%)?
The automotive industry average for Consumer Brands / Car Manufacturers is 39, but Toyota's flexing its muscles with a solid 44.
Among mass-market brand car owners, Toyota takes the crown for the second year with an impressive 60.0% loyalty rate.
Why Is The Toyota Brand So Popular Among Consumers?
Let’s dive into the Toyota story, the wheels that keep turning, and the brand that keeps winning hearts, especially in the auto repair universe.
- Reliability
When it comes to reliability, RepairPal gives Toyota a solid 4/5 rating, making it the 8th top brand out of 32. - Resale Value
KBB Resale Value rankings put three Toyota vehicles in the top ten, with the Toyota Tundra claiming the throne as the vehicle with the highest resale value over five years. - Value for the Price
Toyota brings a variety of vehicles to the table, catering to both the budget-conscious and those seeking a touch of luxury. - The Environment
A leader in hybrid technology, Toyota is gearing up to conquer the electric market. Their lineup includes eco-friendly options like the hybrid versions of Camry, Avalon, Rav4, Highlander, and Prius models. - Safety
Safety isn’t just a feature; it’s a priority for Toyota. With standard safety features like automatic emergency braking and forward-collision warning systems, they’ve got your back. - Good Customer Reviews
J.D. Power’s survey on owner satisfaction places Toyota near the top, proving that the love for Toyota doesn’t fade even three years down the road.
Global Presence
With a presence in 170+ countries, Toyota’s vehicles are more than just modes of transport – they’re a global sensation, touching lives in every corner of the map.
And behind this automotive empire stands a workforce of 370,000, the heartbeat of the Toyota legacy.
3. Mercedes-Benz
Financial Powerplay
Hold onto your hats! The “Best Global Brands 2023” list is giving us the lowdown on Mercedes-Benz’s relentless pursuit of greatness. Their brand value soared by 9% compared to last year, hitting a jaw-dropping $61.4 billion. That’s not just money; it’s a statement.
Mercedes-Benz’s Brand Value Soared to $61.4 billion in 2024
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Market Capitalization
As of March 2024, Mercedes-Benz is flexing with a market cap of $86.16 Billion. They’re the 208th most valuable company globally. Now, that’s what you call making waves!
Revenue
Revenue history for Mercedes-Benz from 2001 to 2023
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Earning
Moving on to the real deal, the earnings! Their current earnings (TTM) are a whopping $23.10 billion. In 2022, they hit $21.85 billion, up from their 2021 earnings of $18.83 billion.
Earning history for Mercedes-Benz from 2003 to 2023
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Customer Sentiment & Brand Loyalty
Mercedes-Benz is considered one of the most aspirational brands among larger automakers — even by luxury car buyers who prefer cars from its competitors, according to research by industry survey firm AutoPacific.
Mercedes-Benz’s ACSI Score Index sits comfortably at 80. Looks like their car owners are pretty pleased with their rides!
When it comes to brand loyalty, Mercedes-Benz shines with a remarkable 50.5%.
Mercedes-Benz USA’s Net Promoter Score (NPS) stands at an impressive 42. To break it down, 63% are Promoters, 16% are Passives, and 21% are Detractors.
Stories from the Road: Prestigious Car Owners Speak
“Owning a Mercedes-Benz has always been a childhood passion and dream of mine. As a marketer, I always wondered what it takes to maintain such a big name. And it was the same experience that surpassed my expectations after purchasing a Mercedes-Benz, which made me feel elite”
~ Sandeep Gupta, CEO of Baxium Health Science
“Mercedes-Benz has always been more than just a car for me and my family. We have an attachment with the brand thanks to our journey with our C-Class and E-Class”
~ Chirag Joshi, CEO of Beacon Group
Global Presence
In the grand scheme of brands worldwide, Mercedes-Benz proudly holds the 7th spot in the Global Top 100 Brands. It’s not just a local favorite; it’s a globally recognized symbol of excellence.
Around the world, Mercedes-Benz Mobility is working to make innovative mobility solutions accessible to people and cities. Close to 10,000 employees work at Mercedes-Benz Mobility at 81 locations in 34 countries on five continents.
4. Porsche
Financial Powerplay
Porsche has clinched to the top spot in the Brand Finance Luxury & Premium 50 2023 ranking, boasting a jaw-dropping brand value of US$36.8 billion. Talk about dominating the luxury game – they’ve held the crown for six straight years!
Porsche’s brand value is at an astonishing $36.8 billion in 2024
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Market Capitalization
As of February 2024, Porsche’s market cap is a whopping $88.02 Billion. Yep, you heard that right – they’re soaring high as the world’s 194th most valuable company.
Revenue
Let’s talk numbers – Porsche’s latest financial reports show they’re not just making moves; they’re making serious cash. Their current revenue (TTM) stands at a cool $44.15 Billion. In 2022 alone, they raked in $39.62 billion – now that’s what I call driving success!
Revenue history for Porsche from 2022 to 2023
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Earning
When it comes to earnings, Porsche is firing on all cylinders. Their current earnings (TTM) stand tall at $8.22 Billion. And in 2022, they pulled in $7.56 billion in earnings!
Earning history for Porsche from 2022 to 2023
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Customer Sentiment & Brand Loyalty
Let’s dive into the love affair between Porsche and its customers – it’s more than just cars; it’s a bond that runs deep!
Porsche has a stellar SSI score of 840 points out of 1000. They've snagged the number one spot among premium brands.
In the 2023 U.S. Automotive Brand Loyalty study, they snagged the top spot in the premium car category with an impressive 56.8% loyalty rate.
Porsche’s Net Promoter Score (NPS) is a solid 60. With 74% of folks singing their praises as Promoters.
Don’t just take our word but dive into direct comments from the car owners
“Amazing. Car is everything advertised. The ride, performance, and handling are perfect. Styling is pure Porsche and does not disappoint in any way! Fun and exciting to drive”
~ Stan
“The best sports car ever built, 100% reliable super cool, and best investment. The new model is redesigned with the most value after purchase than any other car.”
~ Lievano
Global Presence
Porsche is a global sensation that brings car enthusiasts together from every corner of the world.
From bustling cities to remote towns, Porsche has a presence in over 120 countries, ensuring that no matter where you are, the thrill of driving a Porsche is within reach.
Behind every Porsche is a dedicated team of over 30,000 employees who are passionate about crafting the ultimate driving experience.
5. Volkswagen
Financial Powerplay
Picture this: Volkswagen bags the 5th most valuable automobile brand, with a jaw-dropping brand value of a whopping US $34 Billion, according to Brand Finance.
Volkswagen Boasts Brand Value of Whopping $34 billion in 2024
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Market Capitalization
As of March 2024, Volkswagen is flexing its muscles with a market cap of $68.30 Billion. That’s right, it’s sitting pretty as the 247th most valuable company in the world by market cap.
Revenue
Volkswagen’s latest financial reports reveal a current revenue (TTM) of $335.04 B. And guess what? In 2022 alone, they raked in a cool $293.71 B, marking a sweet increase from the previous year’s revenue of $291.29 B.
Revenue history for Volkswagen from 2008 to 2023
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Earning
Their current earnings (TTM) are cruising at $24.51 B. And in 2022, they revved up their engines to earn $23.64 B, showing a steady climb from the $23.44 B they earned in 2021.
Earning history for Volkswagen from 2008 to 2023
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Customer Sentiment & Brand Loyalty
Let’s kick things off with a peek into how customers feel about Volkswagen and their loyalty to the brand.
In 2023, Volkswagen hit the sweet spot with an ACSI® index score of 75.
When it comes to sticking with the Volkswagen family, customers are pretty loyal. A whopping 61.5% of them said they'd happily hop back into another Volkswagen for their next ride
They scored a 15 on the NPS chart, with 50% of customers as Promoters, 15% as Passives, and 35% as Detractors. Hey, you can’t please everyone, right?
Now, let’s dip into what the car owners themselves have to say.
“We have owned a Volkswagen Beetle, a Jetta, and now a Tiguan… We love Volkswagen! We love the quality workmanship!! Well made and few repairs. Our Tiguan has over 150,000 miles on it and she’s still going strong with basic maintenance! Quality vehicles!!”
~ Amira
“If I had only known what an awesome car the 2013 Volkswagen Tiguan was I would have bought another like it. This car is reliable, safe, comfortable, looks great, handles great, and good on gas. I wish I had known sooner. What a great car!”
~ Pamela
Global Presence
With roots firmly planted in Europe, the Volkswagen Group has spread its wings far and wide, operating in a whopping 153 countries worldwide.
Since the groovy 1950s, Volkswagen has been spreading its wings far and wide, setting up shop in countries like Mexico, Brazil, China, and the good ol’ USA. And get this – they’re not just about passenger cars!
6. Honda
Financial Powerplay
Their brand value has skyrocketed to a whopping $22.696 billion. They’re now rubbing shoulders with the big shots as the fourth-largest global automotive brand. And get this – their brand value has shot up by a whopping 31% over the last five years.
Honda’s Brand Value Stands at $22.7 billion in 2024
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Market Capitalization
Revenue
Earning
Earning history for Honda from 2001 to 2023
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Customer Sentiment & Brand Loyalty
Let’s dive into how customers feel about Honda – it’s more than just numbers; it’s about the love for the brand!
In 2023, Honda hit the charts with an ACSI® index score of 81. That's five percent higher than the previous year!
A whopping 58.7% of Honda owners stuck with the brand when they went shopping for a new car.
Their NPS is a solid 40, with 60% of folks singing their praises as Promoters.
Let’s hear from some real Honda owners themselves!
“Engineering top-notch, quality control excellent, super reliable, easy to ride. Great gas mileage stability at high speed, easy service, easy starting low-cost operation. Available parts worldwide. Many available aftermarket accessories.”
~ Lou
“Goes fast, handles well, great torque and breaking. Excellent handling. Did I mention it’s fast? Doesn’t like to go slow, at low speeds gets kinda jerky. Tons of parts are available to dress them up. I highly recommend this brand.”
~ Angela
Global Presence
Let’s take a ride around the world with Honda – they’re not just a local hero; they’re an international sensation!
Worldwide Presence: Honda’s reach knows no bounds. With dealerships spanning over 150 countries, they’re making waves on every continent. Whether you’re in bustling Tokyo or sunny California, a Honda is waiting to hit the road with you.
R&D Hotspots: Ever wonder where all the magic happens? Honda’s R&D centers are scattered across the globe, from the United States to China, and India to Italy. These hubs of innovation are where the future of driving is born.
7. Ford
Financial Powerplay
According to the stat gurus at Brand Finance, Ford’s brand is worth a whopping $22.3 billion. Talk about putting a price on that iconic blue oval!
Ford Brand Value Grows to $22.3 billion in 2024
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Market Capitalization
Fast forward to March 2024, and guess what? Ford is cruising with a market cap of $48.46 Billion. That’s a whole lot of zeroes making Ford the 371st most valuable company on the planet.
Revenue
According to Ford’s latest financial gig, they’re rolling in with a revenue of $176.19 Billion (TTM). In 2022 alone, the cash register rang up $158.05 billion, leaving the previous year’s $136.34 billion in the rearview mirror.
Revenue history for Ford from 2001 to 2023
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Earning
Ford’s latest financial pit stop reveals current earnings (TTM) hitting $5.28 billion. That’s some serious cash in the glove compartment.
Earning history for Ford from 2001 to 2023
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Customer Sentiment & Brand Loyalty
Let’s dive into how customers feel about Honda – it’s more than just numbers; it’s about the love for the brand!
Ford is rocking a 77 out of 100 on the satisfaction scale.
According to a study by J.D Power, Ford tops the charts for the second year in a row among truck owners, boasting an impressive 64.6% loyalty rate.
Straight from the Driver’s Seat
“I have enjoyed my Ford Edge very much. It is an Eco-boost. It has a backup camera and it will beep if close to objects. Priceless. I can put a lot of items in the back and the back seats will lay down to be able to put more things into the back.”
~ Mary
“The Ford Edge is quick, roomy, and has a 4-wheel drive that is good in any weather. It has a roomy compartment to store strollers and groceries. I would recommend the Edge! It gets great gas mileage and is good for back road drives.”
~ Cecelia
Global Presence
Imagine this – in its first year, Ford Motor Company didn’t settle for a local hangout. It went international, putting down roots in Walkerville, Canada, and that was just the start.
Fast forward to the present day, and Ford is a well-traveled friend with stories from over 125 countries. From North America to spots that might need a map, Ford’s making the world its playground.
8. BMW
Financial Powerplay
BMW is rocking a brand value of $20.94 billion U.S. dollars, earning its spot among the top 100 most valuable global brands.
BMW Holds Brand Value of $20.94 billion in 2024
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Market Capitalization
As of March 2024, BMW has a market cap of $76.80 Billion. This makes BMW the world’s 240th most valuable company by market cap according to data.
Revenue
BMW’s latest financial report reveals a current revenue (TTM) of a jaw-dropping $163.59 billion. Zoom in a bit, and you’ll find that in 2022, they turbocharged their revenue to $149.95 billion, leaving their 2021 figure of $129.45 billion in the dust.
Revenue history for BMW from 2009 to 2023
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Earning
Now, onto earnings – the sweet, sweet cash flow. According to BMW’s latest financial reports, their earnings (TTM) are cruising at $29.05 billion.
Earning history for BMW from 2009 to 2023
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Customer Sentiment & Brand Loyalty
Let’s talk feelings – in 2023, BMW notched up a solid 80 on the customer sentiment scale. That’s a 4% boost from the previous year.
BMW notched up a solid 80 out of 100 on the satisfaction scale. That's a 4% boost from the previous year.
BMW proudly claims the silver medal in brand loyalty among premium brands, boasting an impressive 56.1% allegiance rate.
BMW Group’s NPS is a solid 37. 60% are the Promoters, 17% are the chill folks Passives, and 23% are Detractors.
Hear straight from the driver’s seat! Check out what BMW owners have to say:
“This car has been my first BMW and I have now had two of them in the last 16 years, my present one for the last 11 years. This car is fun to drive, solidly built, and a joy to own as it has never had any major issues.”
~ David
“This is a 10-year-old, 65,000-mile beauty. Dependable, great body, excellent running, is fun to drive, small convertible with a functional back seat in a sporty car. Comfortable but still very sporty and fun to drive.”
~ Rick
Global Presence
Have you ever wondered where the magic of BMW, MINI, Rolls-Royce, and BMW Motorrad comes together? Well, it’s in the BMW Group, the go-to crew for premium cars, slick motorcycles, top-notch finance, and all things mobility.
This family isn’t just next door – it’s a global affair! With over 30 spots across the world making these beauties, they are spreading the BMW love far and wide.
And when it’s time to find new homes for their creations, they’ve got a sales network covering a whopping 140 countries. Making waves in every corner of the globe!
9. Hyundai
Financial Powerplay
Hyundai Stands Tall at $20.4 billion in 2024
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Market Capitalization
Revenue
Rev up the engines because Hyundai’s revenue is on a steady rise! Their latest financial reports reveal a current revenue (TTM) of $123.58 Billion. Back in 2022, they brought in a cool $109.60 Billion, showing a clear increase from the $101.40 Billion they revved up in 2021.
Revenue history for Hyundai from 2007 to 2023
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Earning
Their latest financial reports put their current earnings (TTM) at $13.79 Billion. In 2022, they cashed in with $8.88 Billion, a substantial jump from the $7.15 Billion they banked in 2021.
Earning history for Hyundai from 2007 to 2023
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Customer Sentiment & Brand Loyalty
Hyundai has been holding steady with an ACSI® index score of 78 in 2023
Hyundai's brand loyalty has shot up to 51.0%, climbing from 47.4% last year.
Hyundai’s NPS comes in at -15, with 40% Promoters, 5% Passives, and 55% Detractors. While there’s room for improvement, it’s clear that Hyundai’s still got a loyal fanbase.
Straight from the Driver’s Seat
“Great service. Great price. No pressure looking at vehicles on the lot when getting my car services. 10 yr warranty on vehicles. Honest mechanics and service people. Outstanding customer service and Hyundai is impressionable.”
“This is a Lexus equivalent for half the cost. Among the best cars I have owned. I have the R-Spec which is laser fast and totally upscale. Mechanically flawless to date. Drives like a dream. Fit and finish are superb. Dealer support excellent.”
~ Martin
Global Presence
Ever heard of the Pony? Well, back in 1975, Hyundai hit the roads with a bang by introducing the Pony – South Korea’s first mass-produced car, all made possible by Hyundai’s cutting-edge technology.
Hyundai isn’t just a local hero – it’s a global player. With a presence in over 200 countries and a network of production bases worldwide, Hyundai’s reach knows no bounds.
Hyundai isn’t just about cars – they’re investing in the places they call home. From North America to India, and from the Czech Republic to China, Hyundai’s manufacturing plants are creating jobs and driving innovation.
10. Audi
Financial Powerplay
Audi’s Brand Value is at $13.9 billion in 2024
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Market Capitalization
Zooming into March 2024, Audi is making big waves with a market cap of $82.99 Billion.
Revenue
Revenue history for Audi from 2002 to 2019
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Earning
Earning history for Audi from 2002 to 2019
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Customer Sentiment & Brand Loyalty
In 2023, Audi scored a solid 80 on the ACSI® index.
According to J.D. Power, Audi boasts a brand loyalty rate of 45.5%.
Let’s hear it straight from the folks who own an Audi.
“Car has advanced technology with cockpit navigation. Drives smoothly and handles like a car. A real joy to drive long distances. Small enough but big enough to carry what you need. A real luxury SUV.”
~ Mike
“I had an accident and I thank God every day I was driving an Audi. I totaled one Audi and had no idea. I was still driving it for 5 days before I knew something was seriously wrong. In any other car, I would have been dead. I’m on my third one and won’t switch.”
~ Cynthia
Global Presence
Audi’s manufacturing hubs stretch far and wide, including sites in Germany (Ingolstadt and Neckarsulm), Hungary, Belgium, and Mexico.
As part of the Volkswagen Group, Audi also produces cars in locations like Zwickau (Germany), Slovakia, Spain, Brazil, India, and China. That’s a whole lot of places!
Closing Thoughts
Understanding the most valuable automobile brands isn’t just about satisfying curiosity—it’s essential knowledge for auto repair shop owners aiming to stay ahead in a competitive industry
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