The Shop Management Show, AutoLeap’s new podcast, is back to focus on a critical area that some businesses overlook: your Google Business Profile.
What is a Google Business Profile? Why does it matter? And what will your shop lose out on by neglecting it?
We created a free eBook and discussed this topic in detail on our latest podcast episode.
Recap from episode seventeen
In this solo edition of The Shop Management Show, I discuss all the key takeaways from our eBook on optimizing your shop’s Google Business Profile.
This episode covers:
- How a Google Business Profile (GBP) forms your shop’s first impression
- The advantages of an optimized Google Business Profile
- The pitfalls of a poorly optimized Google Business Profile
- Proven strategies for optimizing (and refreshing) your GBP
- And much more
Let’s get into some highlights from this episode.
The advantages of an optimized Google Business Profile
There are many long-term benefits for auto repair shops with optimized Google Business Profiles.
The most obvious edge is the new customers you can attract. But there’s also the opportunity to build your brand by interacting with customer reviews. Thoughtful responses to positive comments, and especially negative feedback, will help your business distinguish itself as professional and transparent.
Here are other advantages for your auto repair shop:
The pitfalls of a poorly optimized Google Business Profile
We covered the positive. But what about the consequences of a poorly optimized GBP?
You could have the most reliable shop in the world with amazing customer service. But that won’t translate to increased revenue if you fail to appear in a targeted “near me” Google Maps search.
The downside for your business extends beyond business growth. Here are other downside examples:
Closing thoughts
Download this episode for a detailed preview of our free eBook and step-by-step insights for optimizing your shop’s Google Business Profile.
Subscribe to the Shop Management Show today! The podcast is available on Apple Podcasts, Spotify and most popular streaming services.
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