As the cool, crisp air rolls in and the leaves start showing off their fiery shades of red and orange, you know what that means—winter is just around the corner. But before we start daydreaming about cozy sweaters and hot cocoa, it’s time to get down to business. Fall is the perfect time to prep your customers’ cars for the cold months ahead.
What’s better? It’s also a golden opportunity for your auto repair shop to boost business!
So, how can your shop take advantage of the season? Let’s dive into this must-do fall checklist that will keep your customers’ cars running smoothly and keep your bays full. Ready? Let’s go!
1. Battery check: Don’t let cold mornings stall your customers
Did you know that car batteries lose about 35% of their power once the temperature dips to freezing? That’s why so many drivers find themselves stranded with dead batteries on those chilly winter mornings.
Pro tip for your shop: Offer free battery tests this fall. If a battery’s older than three years, suggest a replacement. Not only are you helping your customers avoid frustrating breakdowns, but you’re also setting your shop up for repeat visits. 🚨
Think about it: Saving your customers from a dead battery on a freezing morning will definitely score you some loyalty points.
2. Tire check: Get those winter tires ready
Icy roads are on the horizon, and that means it’s time to remind your customers about winter tires. Cold temperatures can also lower tire pressure, which makes driving less safe.
Offer a fall tire swap deal to keep your bays busy and your customers safe. Bonus points for checking tire pressure as well! A well-timed tire check can make the difference between smooth driving and a winter skid.
3. Wiper blades & washer fluid: Clear views for all seasons
Slush, rain, and fog can wreak havoc on visibility. If your customers’ wiper blades aren’t cutting it, it’s a recipe for disaster.
Blades usually need to be swapped out every 6-12 months, so remind your customers to change theirs before the first snow hits. And don’t forget to switch washer fluid to a freeze-resistant formula!
Fun idea: Add a free wiper blade replacement to your fall tune-up package, and watch the bookings roll in!
4. Brake check: Don’t slide into trouble
Cold weather can wreak havoc on braking systems. Offer a fall brake inspection special to ensure everything is functioning perfectly. Check pads, rotors, and brake fluid levels—these are critical when driving on slick, winter roads.
Your customers will thank you when they avoid a slip-n-slide on that first icy day!
5. Fluids check: Keep engines running smoothly
From antifreeze to oil, your customers’ vehicles need the right fluids to survive winter. Cold weather thickens oil, and antifreeze helps prevent engine freeze-ups.
Bundle this service with a fall tune-up package and offer it as a one-stop-shop for prepping cars for winter. It’s a win-win for your customers and your shop.
Bonus idea: Make it fun with a fall car care event
Want to take your fall marketing up a notch? Why not host a “Fall Car Care Event” at your shop? Offer free battery tests, tire pressure checks, and throw in some fall-themed freebies like pumpkin-shaped air fresheners or hot cocoa to go. 🍂🎃
Even better—create a giveaway! Customers who complete all the services on the checklist can enter to win a free winter maintenance package. 🎁 This kind of event can drive foot traffic, build relationships with customers, and make your shop stand out in your community.
Closing thoughts
By offering these essential services, you’re not just helping your customers keep their vehicles safe and sound—you’re positioning your shop as the go-to spot for reliable, proactive car care. And that’s the kind of reputation that builds long-term business.
