PPC Ads are a form of digital marketing where the advertiser pays each time a user clicks on one of their ads. PPC Ads are run through search engines like Google Ads, where advertisers bid on keywords so that their ads show at the top of the search engine when those keywords are searched. However, it can also be done via Facebook, Instagram, and display ads on websites.
How Pay Per Click Ads Work?
The PPC Ads model is based on keywords. In search engines, online ads only appear when someone searches for the relevant keyword related to that product or service. So businesses that rely on PPC Ads research and analyze the keywords most applicable to their products and services. If your business invests in the relevant keywords, they will get higher clicks, higher conversions, and eventually higher revenue.
Benefits of Using Pay Per Click Ads?
These are cost-effective
They bring in increased web traffic
It allows your ad to be displayed at the top of the search engine results page
It gives your brand increased exposure and visibility
Results in higher click-through rates (CTR), more conversions, and increased sales revenue.
Types of Pay Per Click Ads?
Search: Search PPC appears at the top of the search engine results pages when users search for specific keywords or phrases. They are text-based and have to be highly relevant to the user’s search. Advertisers are only charged when someone clicks on their ads.
Display Ads: These are banner-style ads that appear on websites, apps, or digital platforms. It can include images, videos, or interactive elements. It is usually purchased on a cost-per-thousand-impressions (CPM) basis. These often help in brand awareness or to drive traffic to a website.
Video Ads: Video ads promote products and services with video content on platforms like YouTube or social media. They appear before, during, and after other videos. These are also purchased on a cost-per-click (CPC) basis. They include clickable calls to action as well.
Remarketing Ads: Remarketing ads target users who have already visited a website or used a mobile app that shows ads as they browse other sites or apps. These targeted ads can appear in any of the above formats. They help drive conversions by reminding users of the business.
Top PPC platforms
Google Ads: It is the largest PPC platform where advertisers can bid for ad placements making it effective for large and small businesses alike.
YouTube: It offers various formats like skippable and non-skippable video ads, which allows for targeted promotions based on audience demographics and interests.
Facebook/Instagram Ads: It enables businesses to promote products via image, video, and carousel ads targeting specific user demographics and interests for effective advertising.
Microsoft Ads: Formerly known as Bing Ads, it allows businesses to create and run various ad types targeting audiences with a PPC or pay-per-impression payment model.
Apart from that other social media channels such as TikTok, LinkedIn, Twitter can also be used.
Related Terms:
Google Analytics GA4
Google Business Profile
Social Media Marketing
