Family is at the core of Minit Auto Tirecraft. The sprawling 10,000-square feet, nine-bay shop first opened in 1990. Habiba and Shiraz Daya, Toronto-based immigrants from Kenya, decided to launch their own repair business. Purchasing property in nearby St. Catherines, they built a successful two-bay shop. Fast forward 32 years later, and sons Irfan, Imran and Zaheed now manage the business. Both parents remain plenty involved.
Over the years, Minit has earned a stand-out reputation for its repair services.
We have become one of the go-to shops in the region for other shops that have vehicular issues they aren’t able to solve. That’s a testament to my father, who is a master technician, and all the investments we’ve made over time in tools and technology. They have helped differentiate us as a shop.
Managing Director at Minit Auto Tirecraft
The business continues to grow. Next to its shop, Minit recently built a 6,000-square-feet, two-story building to run a Circle K franchise and gas station. For Minit, the sky is truly the limit! But at one time, Minit faced an impediment to growth: its shop management platform. That is where AutoLeap first entered the picture.
Before AutoLeap, Minit used another software to manage its business. Irfan says the system, which felt antiquated, didn’t understand the shop’s pain points. Primarily an invoicing platform, it didn’t fulfill the shop’s needs for CRM, customer reviews, and inventory management.
Using the software, it would often take the shop 10-15 minutes to fill in manual requirements. An invoice could take over an hour to assemble for large engine jobs.
Irfan, Imran and the Minit team soon recognized they needed an upgrade. Making the switch to AutoLeap, their management experience has completely evolved. Specifically, AutoLeap enables Minit to:
It's an all-in-one package. We’re able to do everything under one platform. With AutoLeap, the time saved has been a game changer.
Service Manager at Minit Auto Tirecraft
AutoLeap influences every aspect of Minit’s shop. Using AutoLeap, Minit was able to consolidate three customer management platforms down to one. The all-in-one software accounts for every nuance of the shop’s operations, from book-keeping to KPI reporting. “AutoLeap is the type of platform where if you get to use even 80% of what’s available, you’ll see massive improvements to your business,” says Irfan.
Using AutoLeap, communicating with our clients has never been easier.
Managing Director at Minit Auto Tirecraft
Service advisors can now quickly move repair orders from one workflow stage to the next. The drag-and-drop functionality of AutoLeap’s work board helps Minit’s team improve communication on the shop floor.
This module allows Minit to calculate pricing and tie revenue directly to tire storage. That information helps the shop better understand how tire storage benefits the business. “Being able to track storage in AutoLeap’s tire storage module is everything,” says Imran.
Before AutoLeap, Minit used multiple platforms to manage its customer experience. Now, Minit uses AutoLeap’s two-way text feature to conveniently communicate with customers. Irfan says these features help Minit facilitate client communication in real time as jobs move through the workflow process.
Using AutoLeap, Minit moved away from sharing written review forms following a visit. Customers now receive automated prompts to provide feedback about their experience. As a result, Minit has experienced a 10-fold increase in its number of Google reviews. “That has been huge for our business,” says Irfan.
Using AutoLeap’s DVI tool, Minit integrates photos and videos into every RO estimate. This feature increases customer transparency and accelerates the estimate approval process. “AutoLeap has reduced the wait time to receive customer approval, which helps improve our efficiency,” says Imran.
With AutoLeap, I can’t remember the last time we had a no show.
Service Manager at Minit Auto Tirecraft
AutoLeap has enabled us to grow and scale our business in a way that we never thought was possible.
Managing Director at Minit Auto Tirecraft
AutoLeap is a powerful all-in-one auto shop management software that helps to keep complete track of your business – from scheduling appointments to managing technicians and generating invoices.
