Cecil Bullard
CEO of The Institute for Business Excellence
Cecil specializes in business systems and processes. He works with business owners, managers and service advisors to learn what they need to become successful in the auto repair industry and maintain that level of success.
Chris Cotton
Shop coach and owner of AutoFix Auto Shop Coaching
Chris has worked in the auto repair industry for almost 30 years. He’s a former multi-unit shop owner who has dedicated his life to helping other shop owners turn their shops into high-performing businesses.
Diane Freeman
Diane has more than 30 years of experience under her belt and has served as the Chief Executive of AARO since 2010. She also serves as the primary liaison with the media on all matters related to the Canadian automotive aftermarket industry.
