How To Markup Automotive Parts – Expert Strategies with Cecil Bullard of The Institute and John Heller from PartsTech – (Part 2)

Welcome back auto shop coach and parts markup expert Cecil Bullard, Owner & CEO of The Institute for Automotive Business Excellence, and John Heller, Director of Product Marketing at PartsTech.

In Part 2 of this series, Cecil & John help you deepen their understanding of how to effectively implement and monitor a parts markup matrix and take another step towards achieving healthy parts margins for your shop.

What You’ll Learn:

• How to effectively monitor your parts margins
• How to adjust your parts matrix to maintain the profitability your shop needs
• Common pitfalls to avoid in setting margins
• Answers to common concerns about increasing your shop’s parts pricing.

If you missed Part 1, Cecil Bullard emphasized the critical role of healthy parts margins in your shop’s profitability and introduced the concept of a parts markup matrix.

Click here to watch Part 1: On Demand Webinar Part 1