How To Markup Automotive Parts – Expert Strategies with Cecil Bullard of The Institute and John Heller from PartsTech – (Part 2)
- Thursday, May 22, 2025
- 2 PM EST / 11 AM PST
Guest Speaker
Cecil Bullard
CEO of The Institute for Business Excellence
Guest Speaker
John Heller
Director of Product Marketing at PartsTech
Welcome back auto shop coach and parts markup expert Cecil Bullard, Owner & CEO of The Institute for Automotive Business Excellence, and John Heller, Director of Product Marketing at PartsTech.
In Part 2 of this series, Cecil & John help you deepen their understanding of how to effectively implement and monitor a parts markup matrix and take another step towards achieving healthy parts margins for your shop.
What You’ll Learn:
How to effectively monitor your parts margins
How to adjust your parts matrix to maintain the profitability your shop needs
Common pitfalls to avoid in setting margins
Answers to common concerns about increasing your shop’s parts pricing.
If you missed Part 1, Cecil Bullard emphasized the critical role of healthy parts margins in your shop’s profitability and introduced the concept of a parts markup matrix.
Click here to watch Part 1: On Demand Webinar Part 1
Meet your speakers
