Auto Repair’s #1
Virtual Conference

From game-changing insights to fun contests and an all-star lineup of speakers,
Amplify brought the auto repair community together like never before.

Stay tuned for updates on upcoming events, announcements & more.

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Here’s What Went Down at Amplify 2025:
#1 Virtual Auto Repair Conference

24 Speakers

12 Sponsors

500+ Attendees

10 Exciting Prizes

Catch the Sessions You Missed (Or Rewatch Your Favorites!)

Customer Experience vs Customer Service

Alysa Beech

Beech Consulting

Demystifying Financial Statements: A Guide to Reading

Bryan Stasch

General Motors

Fireside Chat

Rick Wagoner

General Motors

The Foundations of Booking the Next Appointment

Murray Voth

RPM Training

From Wrenches to Wealth: Transitioning from Owner/Opera

Bryan Stasch

General Motors

Keep Your Engine Running: Stress Management & Burnout

Sara Fraser

Auto Ignite..

Tracy Capriotto

Remarkable Results...

Making Your Shop Ready to Sell

Doug Callaghan

Elite

Marketing Your Auto Repair Shop

Chavelk De Los

AutoLeap

Aneera Fareed

AutoLeap

Master the Multiverse: Unlocking Extraordinary

Michael Smith

The Institute

Maximizing Profits by Managing from the Counter

Sabrina Wilkerson

Elite

Parts Mark-up for Independent Auto Repair Shops

Cecil Bullard

The Institute

John Heller

PartsTech

Objection Overruled!

Mark Seawell

The Institute

Questions to Ask Yourself Before Opening an Automotive

Murray Voth

RPM Training

Rising Costs & Shifting Demand: How Economic Pressures Are

G Jerry Truglia

Auto Clinic

Mark Fuerbacher

Universal Imports

Service Advisor Success Formula: Driving Customer

Greg Marchand

ShopPros

Scaling Your Shop: Strategies for Growth and Stability

Greg Marchand

ShopPros

The Recruitment Advantage: Streamlined Hiring Process

Joelle Pollak

Promotive

Lisa Coyle

Promotive

Turn Wasted Time Into Progress: Hitting Your Targets and

Paul Ackerman

Auto Ignite Management

Unifying Your Shop: Connecting Roles to Drive Success

Maryann Croce

Small Biz Vantage

Building Trust with Millennial and Gen Z Customers

Amber Wright

AutoLeap

Here’s What People Are Saying

Meet Our Amazing Speakers & Sponsors

Cecil Bullard

CEO - The Institute of Business Excellence

Greg Marchand

COO - ShopPros

Paul Ackerman

Service Advisor Coach - Auto Ignite Management

Bryan Stasch

Head of Mechanical - ATI

Michael Herzberg Smith

Chief Strategy Officer - EMBA

Sara Fraser

Management Expert - Haas Performance

Tracy Capriotto

Director of Content - Remarkable Results Radio

Steve Lau

Co-CEO AutoLeap

Sponsors

Platinum

Gold

Silver

Grow With the #1
Auto Repair Software