Your shop does everything right! You have mechanics who do reliable work. Customers know and trust the team.Â
But growth for the business is falling flat lately. So what gives? One area that may affect the prospect of winning new business is your shop’s Google Business Profile.
» Want to grow your auto repair business? Click here to schedule a demo.
AutoLeap’s GBP Strategy eBook can help you get your online branding and customer reviews back on track.Â
This eBook covers:Â
- Where your shop’s first impression formsÂ
- Step-by-step guide for filling in your GBPÂ
- How to generate many positive Google reviewsÂ
- Tips for dealing with negative feedback onlineÂ
- And much more!
Let’s cover some key highlights, starting with the power of a first impression.Â
Where your shop’s first impression forms
A potential customer pulls up Google and searches for auto repair services in the area. They scroll further down and find your shop. Immediately, they notice the 2.5-star average. Without hesitation, they move on to other options.Â
Does this sound familiar? It’s how we all shop online, and auto repair customers are no different!Â
On a basic level, they want to know:Â
- What you do
- Where you’re located
- When they can visit you
But many auto repair shops check these boxes with their Google Business Profiles! You will have to build a five-star customer reputation online and differentiate how you brand your business.Â
How to generate more five-star Google reviews
You need to request reviews all the time!Â
Make it a regular part of your communication cadence with customers. When they say something nice, ask them to submit their five-star feedback on Google. Incentivize them with special offers to review their experience at your shop.Â
Automation is key here. AutoLeap’s shop management software can help you scale your Google review volume. Our customer CarTronics Auto Repair tripled its Google reviews in less than one year!
Dealing with negative customer reviews online
It’s a natural reaction to respond with anger when you see that a customer left your shop a less-than-courteous Google review. But before you write a fiery response, consider the potential impact. Â
“When you respond to a bad Google review, don’t write it like you’re responding to the person who is mad at you. Write the response like you’re addressing a customer who has never visited your shop. That is who reads the responses,” adds Sara Fraser, Vice President, Business Development and Client Services at Haas Performance Consulting.
Also focus on what they said! While you may not like to hear it, some of their feedback may point out a weakness with your shop that needs attention. Thank the reviewer for their feedback, tell them how you plan to address the issue, and then stick to your word!Â
Once you address their concerns, follow up in the review. This level of transparency will pay dividends for your Google Business Profile strategy.Â
» Looking to transform your shop? Discover how AutoLeap can help.
Closing thoughts
This recap covers just a few sections of the Google Business Profile eBook.Â
Download our eBook today for a step-by-step process to build a Google presence that ranks well and attracts new customers.
FAQs:
Yes, a recession can affect the automotive industry. This is why it’s essential to prepare a business plan and strategies to combat economic slowdowns.Â
The cost of fuel has gone up. Interest rates and inflation have also been on the rise. Without a comparable wage rise, these two factors can have a detrimental effect on the automotive industry.
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