The Shop Management Show, AutoLeap’s new podcast, is back for part two of our podcast deep dive into referrals and digital marketing.Â
How can a shop’s community involvement influence its marketing impact? What are some of the human fundamentals for digital matter? Why do those fundamentals matter?Â
We checked in with an industry expert to cover this topic.Â
Recap from episode fourteen
In episode 14 of The Shop Management Show, I was thrilled to be joined by Murray Voth, President of RPM Training.
Murray and I covered:Â
- How to track your shop referralsÂ
- Removing friction from your customer experienceÂ
- Action plan for your digital marketing strategy
- And much moreÂ
Let’s get to the highlights! Â
On tracking your shop referrals
Shop referrals are great! But they won’t lead to future referrals without data insights using a tracking system.Â
Murray encourages you to document every referral, whether it’s from a neighbor’s recommendation or your Facebook post.Â
Ask your customer who referred them. Be transparent about why you’re asking this! One thoughtful angle Murray recommends is to send a tailored thank you card to the referrer. This approach helps your shop build meaningful relationships, expresses genuine gratitude, and makes them more willing to refer your business in the future.
On human fundamentals for digital marketing
Your shop values should always shine through, regardless of the digital marketing campaign you run. Â
Here’s how Murray recommends you remain mindful of basic human decency with your future digital marketing efforts:Â
Closing thoughts
Download this episode and learn how to maximize your shop referrals and digital marketing strategy.Â
Subscribe to the Shop Management Show today! The podcast is available on Apple Podcasts, Spotify and most popular streaming services.
