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Home / Case Studies / Midas

Case Study

How a Midas Franchisee Generated $1M in 90 Days Using AutoLeap

Discover how a six-location Midas franchise owner gained multi-shop visibility and drove seven-figure growth.

$1M+ Revenue
Generated in Slowest Quarter

$366K+ Revenue
from One SMS Campaign

1,200+
Appointments Booked

Region

Ontario, Canada

Shop Type

General Automotive Repair Shop

Using AutoLeap since

2025

Ready to start?

Transform your shop like Midas did. Your success story starts here.

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Midas Story: From a Single Shop in 2007 to 6 Locations Today

Jeff Hall opened his first Midas location in 2007. Today, he runs six shops across Ontario, Canada.
As the business grew, so did the complexity of managing multiple locations, teams, and day-to-day operations.
For years, Jeff and his team relied on a legacy point-of-sale system that wasn’t built for a growing multi-shop business. Checking performance across locations took extra time, support was unreliable, and marketing campaigns were difficult to track.

When Jeff switched to AutoLeap, things became much simpler.

“One of the biggest benefits of switching to a company like AutoLeap is being able to look at all shops in real time and have everything at a glance, not having to go back and forth. That's really huge for us. Being able to navigate from store to store super quickly is amazing.”
Jeff Hall,
Owner, Midas

Why Jeff Switched: From Voicemails to Real Support

Before switching to AutoLeap, support was one of the biggest frustrations for Jeff’s team.

As Savannah Hall, Jeff’s daughter, explained:

“With our previous point of sale, if there were ever any issues, there was a phone number we could call, and 25% of the time, you would get someone who answered. The rest of the time, you'd just have to leave a message.”
Savannah Hall
Jeff’s daughter
For a business running six shops, waiting for callbacks slowed everything down.

With AutoLeap, Jeff’s team now has a dedicated Success Manager and access to responsive live chat support whenever they need help.

“Having a Success Manager has been so amazing. I can text her, call her with whatever I need, and if she can't get back to me quickly enough, support is just one message away. I can't think of enough good things about them. I've never had one person on the chat who hasn't been able to resolve my issue.”
Savannah Hall
Jeff’s daughter

The $366K SMS Campaign: How AutoLeap's CRM Powered a January Reactivation Win

January is usually one of the slowest months for auto repair shops. Many customers delay maintenance, and appointment volume drops.
Jeff and his team decided to do the opposite.
Working with his AutoLeap Success Manager, Jeff launched a tightly engineered SMS reactivation campaign tied to Midas’s 70th anniversary: a $70 full-synthetic oil change plus 2 free wiper blades, including tire rotation and a digital inspection.
Clear price. Familiar service. Obvious value.

But what made the campaign work wasn’t the offer alone; it was the CRM-driven segmentation AutoLeap made possible.

How AutoLeap powered the campaign:

Customers were segmented based on service history and recency of visits.

Outreach focused on existing customers who already knew and trusted the shop.

Customers could book, call, or redeem the offer before it expired.

The team tracked bookings, responses, and revenue in real time.

The Results:

1,200+ appointments booked

$366,000+ in attributed revenue

Over $1M generated in 90 days

“Over the last three months, we've generated a million dollars in revenue just on people responding and direct booking into AutoLeap. I would not leave AutoLeap for another point of sale, because I believe they're a good program.”
Savannah Hall
Jeff’s daughter

How the Midas Team Uses AutoLeap Every Day

For Jeff Hall and his team, AutoLeap isn’t just software; it’s part of their daily workflow across all six shops.

Daily operations, reporting & CRM — Savannah Hall

Savannah Hall uses AutoLeap to stay on top of day-to-day operations across locations.

“On a day-to-day basis, I use AutoLeap to pull daily reports, check in on our stores, and see how our staff are doing. Being able to navigate from store to store quickly is amazing. I also manage CRM marketing campaigns. AutoLeap is truly an all-in-one platform.”
Savannah Hall
Jeff’s daughter
Faster estimating & standardization — Brad L.

Brad L. highlights how AutoLeap simplifies estimating and keeps consistency across locations.

“My favorite part of AutoLeap is the Motorworks integration. You don’t have to bounce between programs to look up labor times. It makes things faster and keeps everything standardized so you're not getting different opinions across the board.” — Brad L.
Brad L
Midas Gardiners Rd
Simpler work orders & clear pricing — Alex Wright

Alex Wright focuses on how canned services improve shop efficiency and customer experience.

“Canned services make it much simpler to get things onto the work order. Customers come in knowing exact prices for services like oil changes, transmission services, and coolant flushes.” — Alex Wright
Alex Wright
Midas Gardiners Rd

Built for Shops That Want to Grow

Across six locations, the biggest change for Jeff Hall and his team wasn’t just better software; it was more control over how the business runs day to day.

For Savannah Hall, the impact is clear:

“If you’re on the fence about switching to AutoLeap, I would definitely recommend taking the jump.”
Savannah Hall
Jeff’s daughter

Ready to scale your shop as Jeff did?

Whether you’re running one location or six, AutoLeap gives you the visibility, marketing power, and support to grow.

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Modern Shop Management Software Built for Auto Repair

Managing an auto repair shop doesn’t have to be complex. AutoLeap seamlessly connects scheduling, estimates, inspections, parts, work boards, reporting, and more.

Get a Demo