Email marketing is a way for auto repair businesses to connect with existing and potential customers. It is a form of direct marketing that can be used to inform customers, increase brand awareness and promote your shop’s services. It is a powerful tool to build strong relationships with your customers.
What are the Benefits of Email Marketing?
Email marketing has one of the highest ROIs for any marketing channel, with an impressive $36 for every $1 spent. It helps with the following:
Drive sales
If you are launching a new service or have a new offer at your auto shop, email marketing is a great way to inform your customers and drive sales. You can also use it to engage your customers by sending them welcome emails, birthday wishes and discounts, and coupons for services.
Increase brand awareness
Email marketing helps you directly talk to your customers one-to-one. This helps your brand stay top-of-mind for your subscribers since a personalized email is more impactful than a social media post. Plus, it’s scalable. You can send it to a large number of people while still being cost-effective.
Strengthen customer loyalty
With email marketing you can drive customer loyalty at each stage of the buyer journey. From lead nurturing, conversion, to onboarding and retention. It is also a great way to build a community of engaged customers.
Best Practices and Tips for Email Marketing
Your email marketing campaign allows you to engage existing customers, attract new customers and helps you achieve your marketing goals. To do that, your email marketing campaign must be thoughtfully crafted. Focus on the following:
- Write scroll-stopping email subject lines: Keep the subject line short, engaging and fun. You can also add emojis. The recommended length is 5-7 words.
- Structure your main email body copy: Make sure you are providing value to your reader and you’re not simply making a hard sale.
- Keep a clean and simple design: Don’t add too many CTA buttons or unnecessary design elements that create a distraction for the reader.
- Email people who opted in: You don’t want to spam people. Only communicate with the people who are your subscribers.
- Space out all your emails: Limit your emails to once a week. Sending two or three a week or more will make your audience unsubscribe.
- Run A/B tests on your emails: You can test out different subject lines, designs, CTA’s and see what works better.
- Track key metrics: Closely monitor the open rates and link clicks of each email campaign. This will tell you which campaigns to move forward with and which to let go of.
How to do Email Marketing?
Your auto repair business will have to use the email service providers (ESP) for your email marketing campaigns. It is also known as an email marketing platform. It normally comes as a part of the customer relationship management (CRM) suite. It is advised that you don’t use Gmail, Yahoo etc. to send out business email blasts. They are only for personal use.
