Running an auto repair shop is tough, but managing several at once? That’s a whole different ball game. Thankfully, auto repair shop software is here to make your life easier. The software helps you handle everything. From advertising to managing customer reviews all in one place.
Schedule a free demo today!
Boost your shop sales
Simplify shop management
Empower your technicians
This blog will discuss how a shop management tool can transform your marketing strategy especially if you manage more than one location.Â
What is multi-location marketing?
Multi-location marketing involves running campaigns and promotions for several shops in different areas. It’s like having a tailored plan for each shop while keeping an eye on the bigger picture. It’s challenging to manage because each area might need something a bit different, and that’s where auto repair shop software comes into play. It makes sure you can manage everything without breaking a sweat.Â
Benefits of auto repair shop software for multi-location marketing
Data-driven decisions
Let’s say one of your shops in the city center meets your sales goals while another in the suburbs isn’t performing well. Shop management software helps you see these data patterns to optimize and grow the busy shop to keep the momentum going. And maybe change tactics in the quieter one.
For instance, Minit Auto TireCraft uses the AutoLeap, all in one software to assess its shop operations. From book-keeping to KPI reporting. And by analyzing this available data, they were able to make decisions accordingly. This helped them with 10% growth in their parts margins and also increased their ARO by 45%.
Unified campaigns
With everything under one roof in the software, you can quickly start a promotion and advertise across all your locations. This keeps your brand message consistent no matter where your shops are.Â
For instance, Sally’s Auto Care streamlined her seasonal tire change promotions across all five locations. By managing it all from one dashboard, she ensured the offer details were the same everywhere. And it was easier to track which location performed best. Â
Instant feedback handling
When a customer leaves a review, good or bad, the software allows you to track, respond, and manage reviews in one place. Quick replies to feedback make customers feel heard and can turn a bad review around before it hurts your business.Â
For example, D&S Automotive boosted their 5-star Google reviews by 340% thanks to AutoLeap software. It helped them automatically text clients for Google reviews. Mike (the owner) mentioned that because of AutoLeap, he can now use the time he spent on manual estimates and basic tasks to connect more with customers. This helps him build real relationships and bring in new customers.Â
Cut marketing costs
Instead of hiring many people to handle your marketing, this software can automate SMS campaigns and manage email blasts, saving you money.Â
For example, customers using AutoLeap were interviewed and they reported a 50% reduction in time spent communicating with the customers.Â
Effective multi-location marketing strategies
Enhanced visibility
Enhance your shop’s visibility online by using specific local keywords, such as ‘auto repair in Springfield.’ This means your shop will be at the top of the list when people in your area search for car repairs.Â
For instance, Raptor Pro Mechanics is in a small town where lots of tourists need reviews to pick a car repair shop they don’t know. AutoLeap’s clear info builds trust with customers, especially those who keep coming back.Â
Steve said, “Before, we weren’t even listed, but after using AutoLeap, we’re now the top choice on Google… and lots of customers have come because of those reviews and being easier to find online.”Â
-
Incentivize loyalty
A referral program can encourage happy customers to tell their friends and family about your great service. As a thank you, offer discounts on their next visit. Alternatively, you can introduce a loyalty card system, where customers earn points for each visit and redeem them for discounts or free services. Another option is to offer exclusive VIP perks for repeat customers, such as priority appointments or special events. Â
Picture this: BestCare Auto gives a 10% discount for every new customer that existing customers bring in. It’s been a hit, increasing their customer base without spending extra on ads. Â
Closing thoughts
Mastering multi-location marketing with the help of auto repair shop software doesn’t just simplify your marketing. It boosts the performance of your shops and saves you money. Each location gets the attention it needs while you control everything from one place. So, why not make your business smoother and see your shops thrive? Dive into the auto repair shop software world and watch your worries (and unnecessary expenses) melt away.
