Tips

How Online Review Management Builds Trust in Your Auto Repair Shop

Think about the last time you shopped online. What information helped you narrow down your options? For most shoppers, the answer is customer reviews. The experiences of past users play a major role in these daily buying decisions. If your business already has many negative reviews, you may find this fact disheartening. But upside exists …

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What is Auto Repair CRM and Do You Actually Need it?

Salesforce defines CRMs as “technology for managing all your company’s relationships and interactions with customers and potential customers.”  Sounds complicated, right? Let’s break down CRMs into proper context for your auto repair shop. » Want to grow your auto repair business? Click here to schedule a demo. In this blog post, we examine the key …

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Top 7 Auto Repair Digital Marketing Strategies to Help You Get New Shop Customers

Was one of your business goals this year to increase your customer base? Here are seven tried-and-true digital marketing strategies to help you attract more customers to your auto repair shop. » Want to grow your auto repair business? Click here to schedule a demo. Professional website You would be surprised how many shop owners …

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Top 5 Best Laptops for Automotive Technicians in 2022

When it comes to your tools of the trade, quality matters.  For automotive technicians, this premise applies to the impact wrenches, cordless drills, and diagnostics equipment you use. But it also extends to less obvious areas, like the laptops your team runs auto repair programs and completes service appointments on. » Want to grow your …

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Automotive Mechanic Schools: 10 Things to Consider Before Choosing One

About 69,000 openings for automotive mechanics are projected each year in the United States and the top 10 percent earned more than $75,100 in 2021. Mechanics in Canada earn a median annual salary of $45,600, according to the Job Bank. If you are interested in pursuing this lucrative career path and want help finding the …

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5 Steps Auto Repair Customers Take in the Buying Process

During Greg Marchand’s 15-year tenure at Toyota, he noticed something—most auto repair shops focus solely on the sales process. And not just that, but everyone has a different approach to selling their services. “There’s not a bad sales process out there,” says Marchand, president of Automotive Aftermarket Training. “They’re all similar in certain ways and …

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